Privacy Policy

1. Introduction

This Privacy Policy explains how Cubix Fusion Software Private Limited, trading as Entireti, collects, uses, stores and protects personal information when you:

• visit the Entireti website;
• contact us;
• submit an enquiry;
• request a product demonstration;
• download resources;
• subscribe to communications;
• apply to work with us; or
• otherwise interact with our business.

For the purposes of UK data protection law, Cubix Fusion Software Private Limited is the controller of the personal information described in this policy.

2. Our details

• Legal company name: Cubix Fusion Software Private Limited
• Trading name: Entireti
• Company number: U62091GJ2024PTC150388
• Registered office: E-104, Santoor Grace, Near Swagat Flemingo, Sargasan, Gandhinagar - 382421
• Privacy contact: Sagar Nandha
• Email: support@entireti.io
• Telephone: +919558990408

3. Personal information we collect

Depending on how you interact with us, we may collect the following information.

Contact and identity information

This may include:

• your name;
• job title;
• employer or organisation;
• business address;
• email address;
• telephone number; and
• country or region.

Enquiry and commercial information

This may include:

• the contents of your enquiry;
• your software or business requirements;
• products or services in which you are interested;
• proposed project details;
• demonstration requests;
• quotations and proposals;
• meeting notes;
• correspondence with you; and
• information about your organisation's purchasing requirements.

Technical and website information

This may include:

• IP address;
• browser type and version;
• device type;
• operating system;
• approximate location;
• referral source;
• pages viewed;
• actions taken on the website;
• date and time of visits;
• session information; and
• cookie or similar technology identifiers.

Marketing information

This may include:

• your marketing preferences;
• whether you have opened or interacted with our communications;
• the products or services that may interest you; and
• information about how you heard about Entireti.

Recruitment information

Where you apply for a role, we may collect:

• your CV;
• employment history;
• education and qualifications;
• contact details;
• portfolio or work examples;
• interview notes;
• salary expectations; and
• right-to-work information.

A separate recruitment privacy notice may be provided where appropriate.

Information you provide in files or documents

If you submit drawings, designs, plans, specifications, photographs, product data or other documents, those materials may contain personal information. You should only provide information that you are authorised to share with us.

4. How we collect personal information

We may collect information:

• directly from you when you complete a form, email us, telephone us or meet with us;
• when you request a demonstration or quotation;
• when you subscribe to marketing communications;
• automatically when you use the website;
• from your employer or organisation;
• from publicly available business sources;
• from professional networking platforms;
• from event organisers, partners or introducers; and
• from service providers that support our website, analytics, sales or marketing activities.

5. How and why we use personal information

We may use personal information for the following purposes.

Responding to enquiries

We use your information to:

• respond to questions;
• arrange product demonstrations;
• understand your requirements;
• prepare quotations or proposals; and
• communicate with you about potential projects.

Our lawful basis is usually our legitimate interests in responding to business enquiries and developing customer relationships. Where the enquiry relates to a potential contract, we may also process information to take steps before entering into a contract.

Providing products and services

Where you become a customer, we may use your information to:

• set up and manage your account;
• deliver software and related services;
• provide onboarding, implementation, training and support;
• manage licences and subscriptions;
• administer our commercial relationship;
• issue and process invoices; and
• communicate about service delivery.

Our lawful basis is the performance of a contract, taking steps before entering into a contract, our legitimate interests in managing our business, and compliance with legal obligations. Detailed processing relating to the Entireti software may also be addressed in a separate customer agreement or product privacy notice.

Improving the website and services

We may use technical and usage information to:

• understand how visitors use the website;
• improve website functionality and performance;
• identify errors and security issues;
• assess interest in our products;
• develop new products and features; and
• measure the effectiveness of our content and campaigns.

Our lawful basis is our legitimate interests in operating, protecting and improving our website and business. Where required by law, we will obtain consent before using non-essential cookies or similar technologies.

Marketing

We may use your information to send you information about:

• Entireti products and services;
• product updates;
• demonstrations;
• relevant articles and resources;
• events and webinars; and
• related business news.

We will rely on consent where required by law. In some business-to-business circumstances, we may rely on our legitimate interests, provided that your rights and interests do not override ours.

You can unsubscribe at any time by:

• using the unsubscribe link in an email; or
• contacting us at support@entireti.io.

Unsubscribing from marketing will not prevent us from sending necessary service or contractual communications.

Security and fraud prevention

We may process information to:

• maintain website and system security;
• detect suspicious or unlawful activity;
• prevent fraud;
• investigate security incidents; and
• establish, exercise or defend legal claims.

Our lawful basis is our legitimate interests in protecting our business, users, systems and legal rights, and compliance with legal obligations.

Legal and regulatory compliance

We may use personal information to:

• comply with tax and accounting rules;
• respond to lawful requests from authorities;
• maintain required business records;
• protect legal rights; and
• comply with applicable laws and regulations.

Our lawful basis is compliance with legal obligations and our legitimate interests in protecting our legal position.

Recruitment

We may use applicant information to:

• assess applications;
• communicate with candidates;
• conduct interviews;
• verify qualifications and experience;
• make recruitment decisions; and
• comply with employment and immigration requirements.

Our lawful bases may include taking steps before entering into a contract, compliance with legal obligations and our legitimate interests in recruiting suitable personnel.

6. Our lawful bases

Depending on the circumstances, we may rely on one or more of the following lawful bases:

• Consent: where you have given clear permission for a specific use.
• Contract: where processing is necessary to perform a contract or take requested steps before entering into one.
• Legal obligation: where processing is necessary to comply with the law.
• Legitimate interests: where processing is necessary for our business interests or those of another organisation, provided that your interests and rights do not override those interests.
• Legal claims: where processing is necessary to establish, exercise or defend legal claims.

Where we rely on consent, you may withdraw it at any time.

Where we rely on legitimate interests, these may include:

• responding to business enquiries;
• promoting our products to relevant business contacts;
• improving our website and services;
• protecting our systems;
• managing customer and supplier relationships;
• developing our business; and
• maintaining appropriate business records.

7. Cookies and similar technologies

Our website may use cookies, pixels, local storage, scripts, tags and similar technologies.

These may be used for:

• essential website functionality;
• security;
• remembering preferences;
• website analytics;
• measuring performance;
• understanding visitor behaviour;
• marketing attribution; and
• embedded third-party content.

Essential technologies may be used where necessary to provide the website or a service requested by you.

We will request consent before using non-essential cookies or similar technologies where consent is required.

You can manage your preferences through our cookie consent tool. You may also be able to control cookies through your browser settings, although disabling certain technologies may affect website functionality.

A separate Cookie Policy or cookie preference panel may provide further information about the specific technologies used.

8. Who we share information with

We may share personal information with carefully selected third parties, including:

• website hosting and cloud infrastructure providers;
• customer relationship management providers;
• email and communication providers;
• website analytics providers;
• marketing and advertising providers;
• IT support and cybersecurity providers;
• professional advisers, including lawyers and accountants;
• payment and invoicing providers;
• recruitment service providers;
• subcontractors supporting the delivery of services;
• companies within our corporate group;
• regulators, courts, law enforcement bodies and public authorities; and
• prospective buyers, sellers or advisers involved in a business sale, merger, investment or restructuring.

We require service providers to protect personal information and use it only for authorised purposes.

We do not sell personal information to third parties.

9. International transfers

Some of our suppliers, group companies or service providers may process personal information outside the United Kingdom.

Where personal information is transferred internationally, we will take appropriate steps to protect it. These may include:

• transferring information to a country recognised as providing an adequate level of protection;
• using approved contractual safeguards;
• carrying out appropriate transfer risk assessments; or
• relying on another lawful transfer mechanism.

You may contact us for more information about the safeguards used for international transfers.

10. How long we retain information

We keep personal information only for as long as reasonably necessary for the purpose for which it was collected.

Typical retention periods may include:

• General enquiries: up to 24 months after the last meaningful contact.
• Sales prospects and demonstration requests: up to 36 months after the last meaningful contact, unless you object sooner.
• Customer records: for the duration of the customer relationship and normally for up to seven years afterwards, where needed for legal, tax, accounting or contractual purposes.
• Marketing records: until you unsubscribe, object or we determine that the information is no longer accurate or relevant.
• Suppression records: for as long as reasonably necessary to ensure that we respect your opt-out request.
• Website analytics: in accordance with the retention settings applied to the relevant analytics platform.
• Recruitment information: normally up to six months after the recruitment process ends, unless you consent to a longer period or a longer period is justified.
• Security logs: for a reasonable period based on security and operational requirements.

We may retain information for longer where necessary to comply with law, resolve disputes or establish, exercise or defend legal claims.

11. How we protect information

We use appropriate technical and organisational measures designed to protect personal information against:

• unauthorised access;
• accidental loss;
• destruction;
• alteration;
• disclosure; and
• misuse.

These measures may include access controls, authentication, encryption, secure hosting, monitoring, backups, staff policies and supplier due diligence.

However, no website or electronic transmission can be guaranteed to be completely secure.

12. Your data protection rights

Depending on the circumstances, you may have the right to:

• request access to your personal information;
• request correction of inaccurate or incomplete information;
• request deletion of your information;
• request restriction of processing;
• object to processing based on legitimate interests;
• object to direct marketing;
• request the transfer of information in a portable format;
• withdraw consent at any time;
• ask about safeguards used for international transfers; and
• complain to a supervisory authority.

These rights are not absolute and may be subject to legal exceptions.

To exercise your rights, contact us at support@entireti.io

We may need to verify your identity before responding. We will normally respond within one month, although the law allows additional time for particularly complex requests.

13. Marketing choices

You can ask us to stop sending marketing communications at any time by:

• clicking the unsubscribe link in an email; or
• emailing: support@entireti.io.

We may retain limited information on a suppression list to ensure that we continue to respect your request.

14. Third-party websites

Our website may contain links to websites operated by third parties.

We are not responsible for how those third parties collect or use personal information. You should review their privacy policies before providing information to them.

15. Children's information

The Entireti website and services are intended for business and professional users and are not directed at children.

We do not knowingly collect personal information from children through the website.

If you believe that a child has provided personal information to us, please contact us so that we can investigate and, where appropriate, delete it.

16. Automated decision-making

We do not currently use personal information collected through the website to make decisions that have legal or similarly significant effects solely through automated processing.

If this changes, we will update this policy and provide any information required by law.

17. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to:

• our website;
• our products and services;
• our suppliers;
• our processing activities; or
• applicable legal requirements.

The latest version will be published on this page with the updated date shown at the top.

18. Complaints

Please contact us first if you have concerns about how we use your personal information. We will aim to investigate and resolve your concern.

You also have the right to complain to the UK Information Commissioner's Office:

• Information Commissioner's Office
  E-104, Santoor Grace, Near Swagat Flemingo, Sargasan, Gandhinagar - 382421

You can find further information through the ICO's official website.

19. Contact us

For questions about this Privacy Policy or how we handle personal information, contact:

Privacy contact: Sagar Nandha

Email: support@entireti.io

Address: E-104, Santoor Grace, Near Swagat Flemingo, Sargasan, Gandhinagar - 382421

Telephone: +91 9558990408